How To Use Snapchat for Business in 6 Min


The buzz around Snapchat right now is amazing!  I would give a ton of that credit to Gary Vaynerchuk of VaynerMedia and of course multiple bestselling author of three books all around social media, service and over delivering to your customer.   Lastly he was one of my guest in episode 42 and yes it’s still valid today.

So Snapchat for Business?

Gary has grown his following on Snapchat from 3000 people to over 25,000 in just one week of talking about Snapchat on mostly Snapchat but also on all his other channels.  If you follow Gary on Snapchat your see a mixture of behind the scenes of his company, meetings and his love of the Jets.  What’s grown his following more than anything is that Gary has been answering questions about business almost non-stop for the past two weeks.

People get value from how engaged Gary is on his channel which is key to growing your following on any platform but especially on Snapchat.  Followers get to know Gary by seeing the behind the scenes of his Daily Vee show and even though he’s wildly popular and an icon in social media he’s approachable and follows everyone back enabling direct interaction with his fans.

Approachability is what your customers want and in 2016 it’s what they are demanding from you.  It’s an inspiring thing to see “Snaps” from Gary at 5A.M and then watch him taking meetings at [11:45].PM. because you see him actually living the hustle lifestyle that so many talk about.

Chris Ducker author of Virtual freedom and featured in Episode 33 has also joined Snapchat and started posting daily.  I “Snapped” with Chris today and he’s adding about 50 to 60 new people everyday to his Snapchat.  Chris is giving business advice, taking you through his day and giving you insights into how he runs his business.

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How to Really Get Booked on TV to Grow Your Brand Ep64

In the last episode 63 Nancy Erickson AKA The Book Professor, we talked about book publishing, book marketing and why bookstores may not be the best method in getting your content out in the market.

In this episode of the podcast I talk with Josh Elledge and you guys are in for a real treat.  If you want to know how to get booked on Television local and national then don’t miss this episode.

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As you know I’ve been using Blab and Josh is the first podcast interview I’ve done on this platform so it’s going to be a little different as I’m releasing it here first then on iTunes in a few days.

Some of the exciting things we cover in this episode are:

  • How to truly position yourself as an expert
  • What TV stations are looking for to fill segments and how to be the one they call
  • Three steps to getting booked

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Social Monitoring What HashTag Are You

#SocialRift

When doing reports for brands you’re often asked to track the number of uses a particular #hastag gets used.  It’s a great way of measuring engagement and exposure to your brand.  If people are using the hashtag the way you intended things are just peachy.

However it did get me to thinking about what hashtag describes me and my brand?  I’m a business coaching but I can’t very well use #Coaching.  I consult and teach about social media but I teach about multiple platforms so I can’t use one of those followed by expert.  Well I could but I want to be more original than that.  #RossPR is a good one and one that I use from time to time but it’s not really applicable in a large variety of situations.

So what should I do?

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