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Vernon Ross

The Best in Online Businesses, Social Media Strategy and Networking

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Publish or Perish with Jeff L Herrmann EP73

JeffL Herrmann

Listen to the Latest Interview (00:36:01)

If you missed the last episode with Josh Dorkin you’re going to want to check out [10:48] : why Josh chooses not to sell courses on BiggerPockets and why he feels this information should be free.  In this episode we talk with Jeff Herrmann, Chief Revenue Officer, Mobile Video Expert, Content Marketer and Transformation Strategy Designer.  And with all of that going on he still finds time to run the top rated Publish or Perish podcast.

Jeff formally worked with The Nielsen company spending most of his time there assessing advertising effectiveness of large media companies such as Fox, Disney and Turner. Josh has helped many companies with planning out strategies in relationship-building and lead nurturing; and how businesses can plan out their content marketing efforts using the customer’s journey map to determine what customers needs are.

Here are the highlights of my conversation with Jeff:

[05:48] : Why businesses trust the creation of their content to outside agencies and what we should focus on in curating content.

[10:15] : How audio and video publishing can fast track trust and credibility and the opportunities which can come out in embracing this platform.

[13:07] : Which platforms Jeff recommends to appeal to your respective audiences and how goal setting and a mission statement can govern your overall marketing program.

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Inside Bigger Pockets with Josh Dorkin Ep72

 

Josh_Dorkin

Listen to the Latest Interview (00:52:51)

In this episode we welcome entrepreneur Josh Dorkin.  He’s built the leading real estate investing, social networking community and resource portal on the Internet BiggerPockets.com. We dig into this amazing community to learn why Josh built Bigger Pockets, how he’s made it successful along with the reasons you should be building your own community right now!

Here are the highlights of my conversation with Josh:

  • 01:50 : How Josh started the largest real estate investing platform online community, BiggerPockets, the purpose behind building it and how he grew this community to close to 500k members in 11 ½ years.
  • [05:11] : The mistakes, iterations, time, suffering, sacrifices and patience involved in building his site in and how not quitting had paid off for Josh in the long run.
  • [06:34] : How he makes sure his community understands the concept behind BiggerPockets and the difference between Josh’s site and everyone else’s,
  • [10:48] : Why Josh chooses not to sell courses on BiggerPockets and why he feels this information should be free. Read More

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Midwest Digital Marketing Conference with Perry Drake Ep 71

Perry_Drake

Listen to the Latest Interview (00:28:33)

The Countdown Has Started Only A Few Hours Left Until #MDMC2016

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#MDMC Live Podcast

In the last episode we talked with sales superstar Melinda Chen who developed a sales system to help women connect with big clients.  Melinda observed that several women she knew were making money but weren’t focusing on the bigger clients I’m sure you’ll find this one interesting so check out the full episode here Ep70

In this episode I have the pleasure of talking with one of my mentors and someone I consider to be a close friend and all around wonderful person Professor Perry Drake.  Perry is one of the founders of the Midwest Digital Marketing Conference #MDMC16 and Professor of Digital and Social Media Marketing at the University of Missouri in St. Louis. Prior to this role he was an Assistant Professor of Integrated Marketing at New York University NYU.

We touch on why #MDMC16 is so important to the region and how the concept for the conference started along with some of the very compelling reasons people should be excited to attend this year’s sold out event.  Some of the things we talk about are: Read More