Podcast Archives - Vernon RossVernon Ross

Vernon Ross

The Best in Online Businesses, Social Media Strategy and Networking


The Irresistible Pitch with John Livesay

irresistible pitch with John_Livesay

Listen to the Latest Interview (00:32:35)

Hey guys in case you missed it catch up on Episode 73 Jeff Herrmann.  A fascinating talk about content marketing.  Our guest this episode is known as The Pitch Whisperer.  John helps tech founders develop an irresistible pitch to get the funding they need — fast.

If you’ve ever wanted to know how to pitch a venture capitalist grab a pin and pad!  John is also the host of the very popular The Successful Pitch podcast where investors share their criteria on which start-ups they fund and start-ups share how they got funded.

One of the things that resonated with me is something John said early in our discussion he stated that a lot of founders make a mistake when they pitch to investors. They are thinking, if I can show you how great that idea is, you’ll give me money when in fact, you have to show them how great you are first. Investors invest in the jockey not the horse.

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Publish or Perish with Jeff L Herrmann EP73

JeffL Herrmann

Listen to the Latest Interview (00:36:01)

If you missed the last episode with Josh Dorkin you’re going to want to check out [10:48] : why Josh chooses not to sell courses on BiggerPockets and why he feels this information should be free.  In this episode we talk with Jeff Herrmann, Chief Revenue Officer, Mobile Video Expert, Content Marketer and Transformation Strategy Designer.  And with all of that going on he still finds time to run the top rated Publish or Perish podcast.

Jeff formally worked with The Nielsen company spending most of his time there assessing advertising effectiveness of large media companies such as Fox, Disney and Turner. Jeff has helped many companies with planning out strategies in relationship-building and lead nurturing; and how businesses can plan out their content marketing efforts using the customer’s journey map to determine what customers needs are.

Here are the highlights of my conversation with Jeff:

[05:48] : Why businesses trust the creation of their content to outside agencies and what we should focus on in curating content.

[10:15] : How audio and video publishing can fast track trust and credibility and the opportunities which can come out in embracing this platform.

[13:07] : Which platforms Jeff recommends to appeal to your respective audiences and how goal setting and a mission statement can govern your overall marketing program.

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Inside Bigger Pockets with Josh Dorkin Ep72



Listen to the Latest Interview (00:52:51)

In this episode we welcome entrepreneur Josh Dorkin.  He’s built the leading real estate investing, social networking community and resource portal on the Internet BiggerPockets.com. We dig into this amazing community to learn why Josh built Bigger Pockets, how he’s made it successful along with the reasons you should be building your own community right now!

Here are the highlights of my conversation with Josh:

  • 01:50 : How Josh started the largest real estate investing platform online community, BiggerPockets, the purpose behind building it and how he grew this community to close to 500k members in 11 ½ years.
  • [05:11] : The mistakes, iterations, time, suffering, sacrifices and patience involved in building his site in and how not quitting had paid off for Josh in the long run.
  • [06:34] : How he makes sure his community understands the concept behind BiggerPockets and the difference between Josh’s site and everyone else’s,
  • [10:48] : Why Josh chooses not to sell courses on BiggerPockets and why he feels this information should be free. Read More