SSP 004: Courtney McKenzie From Entrepreneur 2.0 Talks Shop

Listen to the Latest Interview (00:41:47)

Courtney Mckenzie

In this episode of The Social Strategy Podcast we get some awesome nuggets from Courtney Mckenzie.  Courtney is the creator of the business podcast Entrepreneur 2.0, the Founder and CEO of Crowned Public Relations.  She helps small business owners connect with their audiences online using new media strategies. In addition to all of her success she’s a former Miss Jamaica  Intercontinental and Miss America contestant! Tune listen to this episode to and find out that Courtney is not just another pretty face.

Specifically  in this episode we learn about:

  • Why the project section in LinkedIn is vital to landing new business
  • The Importance of surrounding yourself with likeminded people
  • Why research is your best friend in networking
  • Seeking out mentors – Why it’s key to your success

… and much more.

Continue reading “SSP 004: Courtney McKenzie From Entrepreneur 2.0 Talks Shop”

SSP 003: Just Blow it Up with Dixie Gillaspie

Listen to the Latest Interview (00:52:57)


In this episode of The Social Strategy Podcast I really enjoyed talking with Dixie Gillaspie AKA Dixie Dynamite.  Dixie is the author of Just Blow it Up – Firepower for Living an Unlimited Life and a companion book, Doses of Dynamite – Firepower for Capturing the Inspiration in Everyday Things. She is also a contributing author, along with Dr. Christian Guenette, Gillian Laura Roberts, Dr. Bernie Seigal, and others, to The Thought That Changed My Life Forever.

Her success stories have been featured in books such as Go-Givers Sell More, by Bob Burg and John David Mann, and The Referral Engine, by John Jantsch of Duct Tape Marketing.  She’s also shared the stage with the likes of Zig Zigler, Bob Burg, John David Mann, Sally Hogshead,  and Scott Ginsberg. Continue reading “SSP 003: Just Blow it Up with Dixie Gillaspie”

SSP 002:Social-IRL with Michael Brito Talking Content Strategy

Listen to the Latest Interview (00:15:03)

Michael Brito

In this episode of The Social Strategy Podcast I’m I get to chat with Michael Brito Senior Vice President of Social Business Strategy Edelman Digital.  Michael helps his clients transform their brands into media companies by implementing a social business strategy and operationalizes their content strategies.

Michael was in town speaking with the Social: IRL which stands for Social: In Real Life as part of their speaking, training and conference services.

I had great fun recording this quick interview and was able to get in one of my favorite questions to ask keynote speakers that always gets a great response.  You’re going to have to listen to the podcast to find out!

Pre-Order Michael’s book: Your Brand, The Next Media Company How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships.  This book is not just another social media book it’s really a step by step process that helps everyone from a consultant up to a large brand understand the best way to approach their content strategy.

Specifically  in this episode we talk about

  • How to translate large brand content strategy into a small to medium size business.
  • The difference between content marketing and content strategy.
  • Should you have a content schedule?
  • The five characteristics that media companies have that brands large and small need to adopt

Resources and Links in this Episode Include:

The Slide Share of the presentation from today’s workshop: Your Brand the Next Media Company

Michael on Twitter @Britopian Or on the Web

Vernon on Twitter @RossPR

Thanks Michael

Thanks Michael for coming to St. Louis and really providing some great takeaways from the conference.

Free Audio Book : Try Audible Now and GEt your Free Copy of  

Coming Up 

I’m attending FinCon2013 – Financial Bloggers Conference  – Keynotes that I’ll be interviewing for the podcast are Pat Flynn from Smart Passive Income blog, Derek Halpern from Social Triggers, Jamie Tardy The Eventual Millionaire and Jean Chatzky financial editor for NBC’s TODAY show.  Last but not least David Siteman Garland from The Rise to The Top so look for those podcast coming up in the following weeks.

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Transcripts are coming soon

Lastly a Special Shout Out

This shout out goes to Ben Smith!  Ben thanks so much for all the things you did with helping bring Michael to St. Louis

Music in this episode is from Amanda Palmer and can be found here: