In the last episode (EP68) we met Morgan MacDonald listen now to hear the one thing I’ve never heard any publisher reveal that could have a deep impact on your book. I promise you’ve never heard this information anywhere.
In this episode we meet Jeffrey Shaw a master photographer, business coach and public speaker. Jeffrey build his first million dollar a year business serving the most affluent families in America. He’s known for his ability to capture moments that captivate and images that leave his clients wanting more.
Jeffrey has also built a successful coaching practice serving other coaches and other creatives as well as anyone needed business advice. As a coach, freelancer or anyone that’s involved in a service business you know how difficult it can be to determine what you should charge because your service can appear to be intangible and feels hard to communicate the true value to your clients.
Jeffrey has figured out how to overcome this problem here’s how…
We discuss in the interview that most coaches sell features and a list of services the client is going to get for let’s say $1500 a month.
It’s a failing venture and something that Jeffrey noticed after he became a coach. Since he never had this issue in his photography business he applied the same philosophy to his coaching practice which helped him quickly obtain qualified clients that he could help and that valued the outcomes Jeffery helped them to understand. The true value as Jeffrey points out is in the transformation that happens in their lives through the coaching process.
Jump to some of the highlights of my conversation with Jeffrey:
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