8 Ways to Maximize LinkedIn

8 Ways to Maximize LinkedIn

8 Ways to Maximize LinkedIn and Your Personal Branding

 Personal branding is key to your success and LinkedIn is an excellent tool to help you achieve that. Let’s look at 8 ways to maximize your LinkedIn profile and your personal branding.


1. Make the Most of your Profile

Using your LinkedIn profile properly is very important. When you communicate with others on

the site, your profile will speak for you. Don’t just upload any photo, upload a good photo. If you don’t have one put on something nice and sit down in front of your web cam and take a picture.  You may not think so but people tend to ignore profiles that don’t have a picture.  When you don’t have a picture it makes you seem untrustworthy to some and just lazy to others.  I’ve talked to several recruiters that won’t even talk to a canidate that doesn’t have a picture on their profile.  Please don’t upload your logo here. People want to see what you look like and there are business pages for that. Also make sure you completely fill out your profile – do not leave any areas blank.

2. Build Your Contacts

When you first join LinkedIn you need to build your contact base. Connect present and past

colleagues along with your alumni from your university or college. Simple right?

3. Recommendations

Recommendations are very important. In fact, it is one of the most powerful tools that LinkedIn

has to offer.  People recognize recommendations as sincere and trustworthy.  There’s a certain amount of trust that comes from another person leaving a recommendation and taking a chance on vouching for you.

Now please make sure not to try and fake or forge reviews.  LinkedIn is good about policing this and it could get you banned from the site or your profile deleted or flagged as a spam account.

4. Use Groups

There are three ways you can use groups: lead generation, increase your LinkedIn profile

development, and personal development by learning from members in the group.  There’s an entire strategy I have for using groups that I’ll post in another article. So for now just make sure to not ignore them.

5. Promoting Events

Using LinkedIn to promote your events is a very wise move. You can easily target your

audience and you can spread your information quickly all the while establishing your personal


6. Use Your Status Updates

The LinkedIn status updates are often not used to their full potential. Update your LinkedIn profile with relevant blog posts and news. When you use your status updates wisely they can play an integral role in your person branding.

7. LinkedIn Labs

LinkedIn Labs is an area of LinkedIn that offers various applications that help you make the most of your connections.  One that was recently talked about at a social media presentation was InMaps.   With InMaps you can see exactly how your network is connected which can be invaluable information to help you expand your network.

8. Networking for Lead Generation

LinkedIn is a very powerful tool for you to use to connect with others who are looking to

individuals from within the corporate community.  Every connection you make on LinkedIn could be a potential lead for new business if you pick and accept new connections carefully.  You don’t want to accept every connection request especially if It’s not related to your profession or your area of interest.  Remember to work your connections and “Keep it Classy San Diego”  No really try to connect with people that are related to your area of interest or that you can add value to by connecting with them.

Don’t forget to take advantage of the free training video on LinkedIn basis posted below.  It’s a great primer on LinkedIn.


It’s snowing and it sucks here

This is by far the best new thing in the world today…honesty.  We’ve all thought those poor reporters stuck outside reporting the weather all day must hate it.  Well today my new favorite reporter in the world Angela (Angelica) Duria from Racine County Milwaukee told her anchor’s who were warm in the studio excatly what she thought about the weather.  Here’s what she said

“I have been here since what [3:30] this morning and it’s now…I don’t even know what time it is. [9:45]? I’m exhausted.” said Duria, who ended with, “I’ve run out of things to say.  It is snowing and it sucks here.”

Unique Selling Proposition

In this post I’m going to teach you about a USP.  A USP may sound funny but it has nothing to do with shipping.  It’s short for Unique Selling Proposition.  Which means the unique thing that you offer that makes people want to buy what you’re selling.  No matter if it’s a service or product you have to have something unique that appeals to the audience you’re approaching.  So let’s learn about the USP.

What Is a Unique Selling Proposition and Why Do You Need One?

A unique selling proposition (USP) is a statement that explains how your business  or your offer is unique in the market. It tells your potential customers how you can better meet their needs and what makes you special. Your USP tells them why they should buy from you instead of from your competitors. It takes some creativity to come up with a compelling USP, but it’s the biggest decision you’ll ever make for your business.

Why You Need A USP

The simple reason that you need a USP or an irresistible offer is that, no matter what product you’re selling , there are other companies you’re competing with, and you need to stand out. You want your market to think of YOU when they need your products or services. If you create a good USP, it will stick in their memory and put you above the rest.

The Elements of a Good USP

There are three things that make a good USP:

  1. It specifically addresses the needs of your market. It should be something they can’t live without, that solves their problems, or makes their lives easier.
  2. A good USP is memorable. It has to stick in people’s minds so that you’re the one they think of when they need your products.
  3. It connects with your buyers emotionally. Good USPs speak to the fears, worries, desires, and frustrations of your target market.

A good USP is especially essential in a crowded market. If you’re up against a large number of competitors, you need an especially strong USP to cut through the noise. On the other hand, even if your business is the only game in town, you still need to create a USP that speaks to your audience. It’s not only about battling the competition, but also establishing your brand in the minds of your customers.

Failing to Plan … You know the rest.

Amazingly, a majority of those who start their own businesses fail to create a unique selling proposition or even a business model to guide them. Of those who don’t, almost 100% fail. However, creating a USP that suits your business and speaks to your audience doesn’t automatically guarantee success. Your products or services need to deliver on the promise that your USP is making. Otherwise, it won’t get you very far.

The Creative Process

Your unique selling proposition won’t appear out of thin air. Since this is such an important decision, it’s a process that takes some time. However, it’s not difficult to come up with the right message if you follow certain steps. Pay attention to your market, check out your competitors, and analyze your products to find their unique selling points you won’t have too much of a problem putting your USP together. If you put in the time and refine as necessary, you can create the right USP for your business.

I’ll go more into the selling process in an upcoming course until then make sure to join Vern’s VIP mailing list to get the early information on my latest trainings and courses.