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Discovering, Creating and Sharing is one of the best ways to communicate the story of your brand.
Wouldn't you agree?
For this episode I really wanted to connect you with a master storyteller. Someone that knows how to not just tell a good business story or talk about a brand but a storyteller that could hold your interesting with any subject.
I had the pleasure of connecting with master Matthew Turner he's is a brand storyteller,podcast host, entertainer, and published author of fiction and non-fiction book. We discuss his current project The Successful Mistake.
Here are the highlights of my conversation with Matthew:
- What inspired him to come up The Successful Mistake and how the entire process started.
- Why Matthew took the plunge in leaving his corporate job, about his ‘wandering in the wilderness’ phase, and how he found his way.
- The origin of Turndog and his vision of the Turndog empire,
- Skills and the mindset of being a good storyteller and why it can sometimes be hard for brands to tell their stories,
- The challenges that Matthew has gone through in getting a story together such as his version of the writer’s block.
- The different methods in publishing including and his personal preference, self-publishing, and the new ‘hybrid’ publishing concept of crowdfunding.
Quotes and tweetables in this episode:
- You need to give people enough opportunity to make mistakes otherwise you run the risk of never allowing them to fulfil their potential.
- Sell it even before you even make it.
- Intention plus storytelling will send you down a good path.
Matthew is a believer that stories are the catalyst to 21st century success and that through his innovative take on Brand Development
Links Mentioned in the Episode:
Check out Matthew's Publisher - https://publishizer.com/the-successful-mistake/
Matthew's Post on Copy Blogger - http://www.copyblogger.com/crowd-publish-content/
To Connect with Matthew Online:
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