Guest Post: Treat Your Business Like a Second Child

Gary_2ndchild_full 

[This content was originally posted by Gary Vaynerchuk on Linkedin on 4/9/13. Gary is a social media pioneer and the co-founder and CEO of Vaynermedia. You can follow him on Twitter at @Garyvee and find him on Facebook at facebook.com/gary]

So, knowing that I have a lot of young fans, this may not resonate, but for all of you "older peeps" like me that are lucky enough to have two children…

Something interesting happened the other day. We had some great friends over, Erin and François. They have three children, and Erin was getting their middle child ready. Their third child was laying on the ground, legs flailing in the air, and I got thinking about how Lizzie and I are handling Xander compared to Misha, and I realized "My God…"

I asked Erin, "Would you ever let Sebastian (middle child) lay like that?"

She was like, "Absolutely not!"

You start realizing a very common joke around people that have young children is how differently you act with the second child than you do with the first.

With the first one, you micromanage. Everything is video-taped; its first fart, its sixth day, "it's six days and three weeks after the first time it ever sneezed on a Tuesday!" I mean everything is focused on, everything is micromanaged, everything is over-thought.

I've been paying attention to a lot of people running businesses, and from corporate America that wants every little ROI tight, to entrepreneurs who have never been through it before - thus are micromanaging dumb shit that doesn't actually matter, it's very obvious to me that the best piece of advice I can give at this moment is this:

Treat your business like a second child.

Nothing is perfect. Nothing in business is black and white. All the magic is in the grey. Have patience. Nothing is the worst thing that ever happened, and nothing is the best thing that ever happened.

Celebrating the way you raised money is just the beginning. Being devastated thinking it's over when you lost the deal isn't the true reality. It's always somewhere in the middle. And if you understand how to raise a second child, and realize the difference between "Little Timmy's eating dirt, and that's ok", but you would have NEVER let big sister Janet do that, that is the same way that I think you need to look at your business.

Nothing is the end of the world, and nothing is the greatest thing of all time. Embracing the chaos, the nimbleness, the things that you can't control, is the complete definition of a leader that's going to be able to navigate through the chaotic, never-predictable business world.

So relax. Grab a coffee. Take a shot of vodka. It's all going to be ok. Treat your business like a second child.

[leadplayer_vid id="51676EE681701"]

 


More Related Articles Podcast


Greg Zuffelato’s passion for helping people to be healthy and to get more out of life has led to the founding of two companies: Too Busy To Eat and BizFit, a Corporate Wellness company. In both companies, Greg uses nutrition to change the lives of people all over the world. [spp-tweet tweet="The goal is how… Continue reading Too Busy To Eat with Greg Zuffelato EP60
Instagram Stories But Why? This past week I posted an article on LinkedIn Pulse about Instagram Stories.   I covered a few key things I think you should know on how to use the new features for your business.  Instagram Stories is much like Snapchat (Almost a carbon copy) Stories where your followers see a… Continue reading Discoverability Through Instagram Stories Ep76
In this episode I had the pleasure of spending some time with Shannon Martin, PodBean’s Director of Communications as we learned about this free to start podcast option offered by Podbean. Don't worry I'm not turning the Social Strategy Podcast into show about podcasting,  but there are some really interesting platforms out there that fall… Continue reading Podbean, Podcast & Patrons EP56