The buzz around Snapchat right now is amazing! I would give a ton of that credit to Gary Vaynerchuk of VaynerMedia and of course multiple bestselling author of three books all around social media, service and over delivering to your customer. Lastly he was one of my guest in episode 42 and yes it’s still valid today.
So Snapchat for Business?
Gary has grown his following on Snapchat from 3000 people to over 25,000 in just one week of talking about Snapchat on mostly Snapchat but also on all his other channels. If you follow Gary on Snapchat your see a mixture of behind the scenes of his company, meetings and his love of the Jets. What’s grown his following more than anything is that Gary has been answering questions about business almost non-stop for the past two weeks.
People get value from how engaged Gary is on his channel which is key to growing your following on any platform but especially on Snapchat. Followers get to know Gary by seeing the behind the scenes of his Daily Vee show and even though he’s wildly popular and an icon in social media he’s approachable and follows everyone back enabling direct interaction with his fans.
Approachability is what your customers want and in 2016 it’s what they are demanding from you. It’s an inspiring thing to see “Snaps” from Gary at 5A.M and then watch him taking meetings at [11:45].PM. because you see him actually living the hustle lifestyle that so many talk about.
Chris Ducker author of Virtual freedom and featured in Episode 33 has also joined Snapchat and started posting daily. I “Snapped” with Chris today and he’s adding about 50 to 60 new people everyday to his Snapchat. Chris is giving business advice, taking you through his day and giving you insights into how he runs his business.