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In the last episode (EP68) we met Morgan MacDonald listen now to hear the one thing I've never heard any publisher reveal that could have a deep impact on your book. I promise you've never heard this information anywhere.
In this episode we meet Jeffrey Shaw a master photographer, business coach and public speaker. Jeffrey build his first million dollar a year business serving the most affluent families in America. He's known for his ability to capture moments that captivate and images that leave his clients wanting more.
Jeffrey has also built a successful coaching practice serving other coaches and other creatives as well as anyone needed business advice. As a coach, freelancer or anyone that's involved in a service business you know how difficult it can be to determine what you should charge because your service can appear to be intangible and feels hard to communicate the true value to your clients.
Jeffrey has figured out how to overcome this problem here's how...
[spp-tweet tweet="Forcing creative people to focus on one thing blocks creativity via @jeffreyshaw1"]
Why Coaches Fail
We discuss in the interview that most coaches sell features and a list of services the client is going to get for let's say $1500 a month.
It's a failing venture and something that Jeffrey noticed after he became a coach. Since he never had this issue in his photography business he applied the same philosophy to his coaching practice which helped him quickly obtain qualified clients that he could help and that valued the outcomes Jeffery helped them to understand. The true value as Jeffrey points out is in the transformation that happens in their lives through the coaching process.
Valuable Insights
Jump to some of the highlights of my conversation with Jeffrey:
- [spp-timestamp time="01:15"] : How he ended up in the business of photography despite wanting to be an architect and the transition from photography being just a hobby to becoming a profession,
- [spp-timestamp time="04:24"] : The thought process of why he charged his premium rates, both as a photographer and a coach, and his beliefs about long-term thinking.
- [spp-timestamp time="10:03"] : How breaking out from the traditional business models have made him more successful and the value of a well-crafted ‘standout statement’.
- [spp-timestamp time="15:20"] : Finding the right market for you to serve through alignment.
- [spp-timestamp time="18:06 "]: Sharing his greatest insecurities in life and how he jumped into podcasting with both feet despite the fears which came with it,
- [spp-timestamp time="21:55"] : How he came up with the name ‘Creative Warriors’ for his podcast, the positive response he got from this choice and how it transformed his life and his business.
- [spp-timestamp time="26:09"] : Service, authenticity, honesty, truth, experience and the things that Jeffrey believes sells the most today; and find out why he refers to this time as the new renaissance.
Connect with Jeffrey Shaw:
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This is a new project I'm working on with funding the show. It's called become a patron of the show and allows you to contribute a small amount of support each month. Your support make it possible for me to continue to bring you quality guest each month. Would you be willing to contribute at the $9.95 level? If so just click this link: => Become a Patron Or click the Be my patron on Podbean button above. Once you're there choose a level of at least $1 and you're now a supporter of the show!
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If you enjoyed this episode of the Social Strategy Podcast
[spp-ctabuttons]
Music Artist in Episode:
Singleton Singleton was so generous to give me permission to use their music on this podcast so make sure to check them out. Also like them on Facebook: Like Singleton on Facebook
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