Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Google Podcasts | RSS | More
Discovering, Creating and Sharing is one of the best ways to communicate the story of your brand.
Wouldn't you agree?
For this episode I really wanted to connect you with a master storyteller. Someone that knows how to not just tell a good business story or talk about a brand but a storyteller that could hold your interesting with any subject.
I had the pleasure of connecting with master Matthew Turner he's is a brand storyteller,podcast host, entertainer, and published author of fiction and non-fiction book. We discuss his current project The Successful Mistake.
Here are the highlights of my conversation with Matthew:
- What inspired him to come up The Successful Mistake and how the entire process started.
- Why Matthew took the plunge in leaving his corporate job, about his ‘wandering in the wilderness’ phase, and how he found his way.
- The origin of Turndog and his vision of the Turndog empire,
- Skills and the mindset of being a good storyteller and why it can sometimes be hard for brands to tell their stories,
- The challenges that Matthew has gone through in getting a story together such as his version of the writer’s block.
- The different methods in publishing including and his personal preference, self-publishing, and the new ‘hybrid’ publishing concept of crowdfunding.
Quotes and tweetables in this episode:
- You need to give people enough opportunity to make mistakes otherwise you run the risk of never allowing them to fulfil their potential.
- Sell it even before you even make it.
- Intention plus storytelling will send you down a good path.
Matthew is a believer that stories are the catalyst to 21st century success and that through his innovative take on Brand Development
Links Mentioned in the Episode:
Check out Matthew's Publisher - https://publishizer.com/the-successful-mistake/
Matthew's Post on Copy Blogger - http://www.copyblogger.com/crowd-publish-content/
To Connect with Matthew Online:
Featured Sponsor
You can’t steal second base when your foot is still on the first is such a true quote. If you're not learning then you're still on first base. What will you do to win the game?
Lynda.com is the place where you can start to change that and round the bases of growth with usable business knowledge that can have a direct impact on your career. Starting today with a free 10-day trial. Just go out to lynda.com/ross to get started today.
Lynda it's used by millions of people around the world with over 3,000 courses on topics like web development, photography, visual design business courses and more.
If you enjoyed this episode of the Social Strategy podcast, please head over to iTunes, leave a rating, write a review and subscribe. And if you listen on Stitcher, please click here to rate and review this show Don't know how to leave a review watch this video: How to leave a review on iTunes or Stitcher
Featured Artist:
Singleton Singleton was so generous to give me permission to use their music on this podcast so make sure to check them out. Also like them on Facebook: Like Singleton on Facebook
More Related Articles Podcast
