Inbound Marketing Mastery with Thomas Schwab Ep62

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Our guest for today is Thomas M. Schwab, a Master in inbound marketing. Tom is an experienced entrepreneur, writer, and speaker who empowers entrepreneurs, solopreneuers and small business owners to easily understand and use digital tools to build a scalable automated sales and marketing machine that delights the customer and business.

We never had a guest who can talk about inbound marketing like Tom so don’t miss out on this content!

Here are the highlights of my conversation with Tom:

• [spp-timestamp time="04:44"]  Tom’s background from being a mechanical engineer running a nuclear power plant to running small businesses and how he transitioned to e-commerce.
• [spp-timestamp time="07:42"]  An overview of push vs pull marketing and how we can use the latter to bring us closer towards success in our businesses.
• [spp-timestamp time="11:36"]  Sharing his experience from the recent Inbound 2015 conference,
• [spp-timestamp time="13:20"]  His tips and strategies in using podcasts as an effective tool for permission-based marketing.
• [spp-timestamp time="17:15"] Blog conversion versus podcast conversion stats and where Tom gets his data points.
• [spp-timestamp time="22:00"] - We mention big data and I give much deserved props to Perry Drake - Digital Marketing Program Director from UMSL Digital
• [spp-timestamp time="34:35"] What he thinks about Blab and Periscope as a source for inbound leads.

Tweetable

[spp-tweet tweet="It’s never been easier to make a dollar online but it’s never been harder to make a difference, make a brand and make a profit of doing it."]

Awesome Insights

• With push marketing, if I spend a dollar on an ad words campaign, I see the results tomorrow. But with pull marketing, if you do content, it’s got a longer term to it. It’s the difference between spend and invest.
• Seems like over the last 10 years, we’ve really been focused on the transaction and not the lifetime value. While the tools and tactics are changing, the strategy remains the same.
• It’s not about how big of an audience you can get into, it’s about how many ideal customers are there.
• How do you sell newspapers in a small town? You put everybody’s name in it. Everybody will buy a copy, and your mom will buy 3 copies.

 

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